Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced along with a choice of a new family saloon or a meaningful Rolls Royce for upon the same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a home improvement company in Devon that has for quite a few years been retailing UPVC windows and doors. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal aim of this was males that the pros in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of declared were offering. Entering into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was high. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the analyze.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as all of those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with improvement British Standards into the composite manufacturing industry, the manufacturing processes were extremely common.

Where some companies fell down though was when we asked them the actual were going to do to help us to sell their products. The lack of marketing support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put would have see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from gonna do it . suppliers for years, so why whenever they not share the actual world start-up cost?

There were some companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or just proving samples involving charge. Two companies totally outshined away from the conversations and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to become the market leader in the near future had obviously done their homework and deliver cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations also as advertising tool. This website has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and many of the shows the finished design and price instantly, even including an online ordering gym.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

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